Test Blog

Identify the tactical action steps which will turn your strategy into a reality in your marketing plan, using the guide below. The seven tactics below are sometimes referred to as the 7Ps because they all start with the later p.

What product or services are you going to offer? Discuss the branding, the packaging (where applicable), and ongoing product or development. You should consider the features and benefits you offer, your unique selling points (What makes your product/service different from everyone else's) and what potential spin-of products of services might be.

Price is a critical part of your marketing mix. Choosing the right price for your products or services will help you to maximize profits and also build strong relationships with your customers. By pricing effectively, you will also avoid the serious financial consequences that can occur if you price too low (not enough profit) or too high (not enough sales).

Whether it's a retail store, online shop or on social media, 'place' refers to the channels and locations for distributing your product, related information and support services. This is how you will positon your product in the marketplace, it's the location where a product can be purchased. Often referred to as the distribution channel, this can include any physical store (e.g. supermarket) as well as virtual stores (e.g. eBay) online.

How do you promote and market your business now (or intend to)? Regardless of how good your business is, if you don’t promote it and tell people you exist, it’s unlikely you will make many sales. Promotion is about attracting the right people to use and reuse your business. There are a number of techniques to use and they can be combined in various ways to create the most cost effective strategy for your needs. This can include online, branding, public relations and advertising.

If you have employees in your business, they can influence the marketing of your products and services. Knowledgeable and friendly staff can contribute to creating satisfied customers, and can provide the unique selling experience that an organization is often seeking. If an outstanding team provides a competitive advantage, then the quality of recruitment

Process represents the buying experience the customer gets when they buy your product or service.

The physical environment where your products or services are sold and delivered can have a significant impact on how your customers' experience your business.

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:

(1) identification, selection and development of a product,

(2) determination of its price,

(3) selection of a distribution channel to reach the customer's place, and

(4) development and implementation of a promotional strategy.

For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.

Public relations include ongoing activities to ensure the overall company has a strong public image. Public relations activities include helping the public to understand the company and its products.

Public relations are the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched.

Sales promotion aims to provide a short-term boost to sales. Sales promotion looks for alternatives that are more cost-effective - costing less to implement but providing a bigger increase in sales.

1. Trade Promotions: The schemes, discounts, freebies, commissions and incentives given to the trade (retailers, wholesalers, distributors.) to stock more, push more and hence sell more of a product come under trade promotion.

2. Consumer sales promotions: are advertised in public media to attract consumer’s attention, this schemes are floated mostly in festival times, like EID days New year’s or Christmas.

Advertising is a means of communication with the users of a product or service. In today's world, advertising uses every possible media to get its message through.

Pricing is the process whereby a business sets the price at which it will sell its products and

services. Pricing is a fundamental aspect of seven Ps of the marketing mix.

To achieve the financial goals of the company (i.e. profitability)

To fit the realities of the marketplace (will customers buy at that price?)

Distribution channels in marketing are one of the element of “7 Ps of marketing mix” placement (distribution). It helps the companies to expand its reach and grow its revenue.

A financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.

This simple statement is often expressed as the profit identity, which states that